In Ecuador, Black Friday 2026 moves up to Friday, November 20 at the stores that joined the proposal from the trade associations, one week before the international date (November 27). Cyber Monday, according to the Guayaquil Chamber of Commerce, would be Monday, November 23. The change was announced by trade associations, not by the Government, and not every store will follow it. So before you buy, check each store's date and compare prices.
This is written by Alpaca, a store that sells ponchos, shawls and blankets. We are not announcing any discount here: our promotions, if there are any, are announced in the store and on Instagram (@alpaca.oficial). This guide is so you can shop well anywhere, including with us.
When is Black Friday 2026 in Ecuador
| Event | International date | Date in Ecuador 2026 |
|---|---|---|
| Black Friday | Friday, November 27 | Friday, November 20 |
| Cyber Monday | Monday, November 30 | Monday, November 23 (according to the Guayaquil Chamber of Commerce) |
According to Vistazo, the decision was announced by the Guayaquil Chamber of Commerce and the Ecuadorian Appliance Store Association (Asadelec), with support from the National Federation of Chambers of Commerce. According to an executive quoted by Vistazo, the participating companies account for more than 50% of the appliance sector.
Why it is moving up
- Elections. The local elections and the Citizen Participation Council elections are scheduled for Sunday, November 29. With Black Friday on the 27th, the promotions would land just two days before the vote.
- Workday. According to Vistazo, the workday on November 20 was suspended nationwide, which would allow promotions to be concentrated before the elections.
- Thirteenth-month salary. Primicias reports that the president announced that the public sector's thirteenth-month salary payment will be moved up to November 16, 2026, and invited private companies to join voluntarily. The trade associations say they did not coordinate the date with the Government.
What is still not certain
- According to Primicias, the change is a proposal from the trade associations, not an official Government order. The associations invited other stores to join.
- Vistazo quotes an executive of the Guayaquil Chamber of Commerce who describes it as a "one-off, particular, specific and temporary" measure, meaning for this year only.
- Many of the chains mentioned sell appliances. If you are shopping for clothing, crafts or other categories, each store will decide its own dates.
We checked this information in October 2026. If the date matters to you, confirm it on each store's website.
How to shop without falling for fake deals
The tips below mix what the sources say with common sense. We mark them so you know which ones have backing.
Backed by press reports
- Make a list first. El Diario recommends making a list in advance: the best discount is on something you were already planning to buy.
- Compare prices before and during the campaign. The same article says this is how you spot genuine promotions.
- Do not limit yourself to the main day. El Diario notes that the best deals are not always only on that day, and that "Black Week" lets you decide without rushing.
- Misleading prices are an unfair practice. In 2022, the Superintendency of Market Power Control warned businesses that misleading people about price, quality or sales conditions is an unfair practice and that it could investigate on its own initiative.
Common sense (not from a source)
- Look at today's price in a store and the price from two weeks earlier. Take a screenshot now, in October, of what interests you. If the crossed-out "previous price" in November is higher than what you saw, be suspicious.
- Compare the total price. Add the shipping. A deal with expensive shipping can end up worse than a normal price with cheap shipping.
- Read the exchange policy before you pay. A deal that cannot be exchanged costs more if it does not fit you.
- Pay only on the official website. Type the address yourself or go in from the store's official account. Be wary of links that arrive in messages and ask for card details.
- Watch out for overspending on credit. Paying in installments does not make something you did not need any cheaper.
- A deal that lasts only "today" and pushes you to hurry is a warning sign. If it is really good, it does not need to pressure you.
If you are going to buy from Alpaca
We have no discounts to announce here. What we can make clear, and it does not change with the date:
- Clear prices: ponchos from US$30, shawls from US$22.50 and blankets from US$29.25. They change, so check the current price in the store.
- Composition in writing: most of the ponchos, all the shawls and the blankets are 70% alpaca and 30% acrylic. Three ponchos are 80% cotton and 20% polyester. If you are looking for pure alpaca, we are not your option.
- Shipping: what you order one day ships the next day and arrives a day later. If you order on Friday the 20th, it ships on Saturday the 21st and arrives on Monday the 23rd. Anywhere in Ecuador it costs US$5.50 (Quito and valleys, US$4.99). There is no dispatch on Sundays and holidays. More in the shipping policy.
- Exchanges: 30 days from when you receive it, with the item unused. Details in the exchange policy.
- As a gift: it comes in a gift box with no prices inside. If you are thinking about Christmas, see the gift guide or the secret Santa ideas.
If there is an Alpaca promotion, you will see it in the store and on Instagram. If someone sends you a message with an "Alpaca discount" and a strange link, do not pay: ask us on WhatsApp at 098 7878 444.
A rule that always works
Compare the price of the item with what it really offers you: the composition, the size, the shipping and the option to exchange it. A good discount on something you are not going to use is not a saving. If you need help choosing between ponchos, the guide how to choose a poncho saves you from the most common mistake, and this other one explains why prices vary so much.
Frequently asked questions
What day is Black Friday 2026 in Ecuador?
Friday, November 20, 2026, according to the trade associations, one week before the international date (November 27). It is a proposal from the associations, not a Government order, so each store can decide its own dates.
When is Cyber Monday 2026 in Ecuador?
According to the Guayaquil Chamber of Commerce, Monday, November 23. The international date would be November 30.
Will Alpaca have Black Friday discounts?
We are not announcing anything in this article. If there are promotions, we publish them in the store and on Instagram (@alpaca.oficial).
How do I know if a Black Friday deal is real?
Compare: save the item's price weeks earlier, check another store, add the shipping and read the exchange policy. If the crossed-out previous price does not match what you saw before, be suspicious.